A Shop for alternative health products
My mother sells olive oil. It's not the usual olive oil. Yes, it's extra virgin, organic, Greek olive oil. But she takes extra care: for example, not even the fields around her olive fields are allowed to use pesticides. And that is just one of the things...
The idea was that (in Austria) a Shop was missing for alternative health care products, which are usually out of reach for people. The shop was made using Magentocommerce and it featured all the things you'd expect from such a shop.
It was introduced in 2010 and an exit was achieved in 2012. The Shop went out of business for various reasons in 2013.